Heather Morton coming to Pikto. “Portfolio Development Masterclass”

Happy to announce that Toronto Art buyer Heather Morton will run a workshop "Portfolio Development Masterclass" at Pikto January 31st and February 7th. If you are a photographer looking to expand your marketing and presentation skills you must not miss this workshop.  Heather is a leading Art Buyer with 10 years experience hiring and working with photographers. She has a huge following who discuss and promote photography on her blog,

http://www.heathermorton.ca/blog/

The course description:

Portfolio Development Masterclass

Heather Morton

Day1. Sunday January 31st 2010 10AM- 5PM

Day2. Sunday February 7th 2010 10AM - 5PM

Cost: $280 for two days

Requirements: Portfolio of work.

“During my 10 years in the commercial photography industry, I have seen thousands of portfolios, websites and promos from all over the globe. As a consultant, I work with photographers at different points in their careers to help them modify their promotion to ensure they are presenting their best possible work in the best possible way. This consultation can cover areas of specific interest to you- from website image selection to feedback on a specific creative project”.

Heather Morton. www.heathermorton.ca/blog

This 2 day workshop will give students the opportunity to improve their portfolio with individual instruction from an industry insider.

On the first day, you will have a one-on-one 45 minute session in which your work will be reviewed: images, portfolio, promotion…. whatever you think you will use to sell yourself as a photographer.

At the end of this session, you will get two things: feedback on your portfolio and an assignment for the week. This will be based on what you have presented and on your specific work. It will push you to go further with your vision, develop a promo piece, or flesh out a burgeoning idea or series; whatever seems most appropriate for you.

On the following weekend, your assignment will be critiqued in a small group. In this session, you will get more feedback on your work and you will be able to see the work of other students and how they have developed their vision and refined their portfolio based on their particular criticism.

You will come out of this session with some concrete, industry-relevant advice plus an idea of where to concentrate your efforts as you try and carve out a niche for yourself in a very competitive industry. This process of portfolio development will be invaluable as you continue to develop your style and articulate your vision.

Limited engagement at PIKTO.